In this program, the experts discuss conventional notions of ‘closing the sale’ and challenge popular thinking about this most crucial of sales steps. The merits of the ‘formula’ approach versus a more instinctive, organic process are debated, with surprising results that challenge widely held beliefs. Appropriate use of language is also examined, including the importance of structuring questions. The areas discussed are applicable to a wide range of situations and offer fresh, motivating ideas to put into practice.

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